Ruby Acritani is the Branding & Content Specialist at Joseph & Norinsberg, where she helps strengthen the firm’s brand by expanding its digital presence and leading content-driven marketing initiatives. She is a key member of the marketing team, contributing to the development, implementation, and tracking of social media campaigns, digital content, website updates, and overall brand strategy to ensure consistent messaging that supports the firm’s growth and visibility.
Ruby helps drive the firm’s in-house lead generation efforts via social media, increasing engagement, expanding the firm’s audience, and targeting digital ad campaigns to generate new case inquiries and work closely with the team to monitor and track results.
She earned her Bachelor of Science degree from SUNY Geneseo, majoring in Business Administration with a minor in Marketing. Her education in marketing and branding allows her to combine creative strategy with a strong understanding of marketing professional services.
Outside of work, Ruby enjoys traveling and painting, a passion she once turned into a small business creating custom artwork while in college, reflecting her entrepreneurial mindset.
